Located in the heart of Milano, two former movie theatres, one above the other, have been transformed into a large shopping area.

The concept was a “house within the house”, with the seven new floors appearing detached from the enclosure of the cinema building. Visitors move through a unique space and can appreciate the former function of the site. Escalators complete the vertical connections to create a sort of shopping promenade. The glow of video installations, the vast openness, and the multi-story grandeur leave lasting impressions with all who visit this special place.

Designed in collaboration with Jean Nouvel.


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